SMS marketing - your shortcut to customer attention
Customer attention is a scarce resource. The SMS channel is your shortcut to direct and personalised communication that grabs attention.
Deliver your messages directly to the people who matter most to your business.
SMS is not just another communication channel. It's a fast, effective, and measurable way to get your customers' attention.
Get your message seen almost instantly.
90% of all text messages are opened within 3 minutes.
Create value and trust with the recipient.
Increase customer loyalty with personalised SMS messages.
Increased response rate and interaction.
Share your message with effective SMS campaigns.
Lead your customers directly to the shopping cart.
Boost conversion rates and sales with links in SMS.
+25,000 users are already using inMobile
Download the book "SMS marketing - an e-commerce primer"
Experience the magic of effective SMS marketing
Discover how a simple message can create tangible results, turning interaction into action and engagement into loyalty.
56%
98%
8/10
36%
A world of possibilities with SMS
SMS options
SMS marketing opens up a world of possibilities. Would you like to send an automatic SMS message to new members of your customer club? Should the recipient be able to reply to your message? And would you prefer to write your text messages in your mail system and send them from there?
This is all possible with SMS communication via inMobile's SMS system.
Valuable SMS data
With inMobile, you have easy access to important insights such as message history and delivery status, as well as outgoing and incoming SMS traffic on your account.
Using inMobile's link tracking or link shortener feature, you have access to important SMS marketing data such as how many recipients click on your links and how many unsubscribe from your SMS messages.
- Reports
- Message history
Segment and target
Not every message needs to be seen by every potential recipient. Target your broadcasts with the right SMS marketing software so only relevant recipients receive your SMS messages.
Send SMS messages to segmented lists or exclude those who should not receive your SMS messages. Integrate inMobile with your other sales and marketing systems for additional segmentation options.
Why SMS marketing?
We want inMobile to be your preferred SMS gateway. We listen to our customers' needs and optimise our platform accordingly.
High open rates
SMS messages have an average open rate of up to 98%, ensuring your messages are seen (often immediately).
Instant delivery
Text messages are delivered within seconds and usually read within minutes. This makes SMS an ideal channel for time-sensitive messages.
Personalised communication
An SMS solution opens up the possibility of direct dialogue with your customers so you can cater to their preferences and behaviour.
High response rate
With a simple and immediate response, SMS campaigns typically achieve high conversion rates and high engagement.
Cost-effective
Compared to other marketing channels, SMS marketing is often more budget-friendly and has a high average ROAS.
Broad distribution
With a mobile phone in virtually every consumer's pocket, SMS marketing is a channel that can reach a wide and varied audience.
Easy integration
Integrate your SMS marketing platform with your other marketing systems and platforms to create a single, powerful customer journey.
Targeting and segmentation
With the right data, you can work with advanced segmentation to target your SMS campaigns precisely and effectively.
Measurable results
inMobile's SMS link tracking allows you to monitor how many recipients click on your links and adjust your SMS strategy accordingly.
Ready to see results? Try inMobile free for 14 days
Start your SMS journey today with 14 days free access to inMobile's entire SMS platform and discover how direct SMS communication can transform your customer contact and increase your sales.
Increase conversion rates with SMS
SMS campaigns are a cornerstone of SMS marketing. With inMobile, you can ensure that your SMS campaigns reach your customers exactly when they are most receptive to your message. See for yourself how simple messages can create big results with an SMS tool.
- Send targeted offers and topical promotions to selected segments with messages that appeal to the recipient's interests and behaviour.
- Use flash sales, hourly offers, and the like to create urgency and boost sales instantly while strengthening your customer relationships.
- Make effective use of features such as link tracking, branded sender name, auto-embedded data and more for personalised communication.
Streamline customer contact with SMS automation
Save time, increase sales, and strengthen customer relationships - all automatically. Create personalised customer journeys with SMS marketing automation. Ensure the right message reaches the recipient at the right time - whether it's welcome messages for new customers, reactivation of previous customers, or other message.
- Automatically drive sales and build relationships with welcome messages, abandoned cart SMS, reactivation flows, and more.
- Streamline your communication with comprehensive and targeted SMS sequences on a channel that is both personalised and scalable.
- Integrate inMobile with your other systems and unlock in-depth segmentation options based on customer behaviour and purchase history.
Recover sales with abandoned cart SMS
Abandoned cart flows on SMS are a valuable SMS marketing strategy that can win back customers who have added items to their basket but left without completing their purchase. A direct and personalised SMS reminder can be the final push the customer needs to complete the purchase.
- Integrate inMobile with your CRM system and automatically send SMS reminders to customers who have abandoned a full cart in your shop.
- Set up an automated abandoned cart flow with SMS and catch the customer immediately when they leave a full basket on your webshop.
- Personalise your abandoned cart SMS with information about the items the customer has shown interest in and/or left in the basket.
Strengthen customer relationships with loyalty programmes
SMS customer clubs and SMS loyalty programmes are your opportunity to build and maintain long-term relationships with customers. With the right data, you can invite loyal customers to special events or inform club members about the number of points they have saved up.
- Reward engaged customers and offer them exclusive benefits that improve their experience and increase repeat sales.
- Boost loyalty significantly by letting customers collect loyalty points that reward them for purchases and engagement.
- Send personalised offers and invitations to VIP events and let customers know they are valued in your business.
Create new possibilities with innovative SMS integrations
Create engagement with SMS competitions
SMS competitions and polls are dynamic ways to activate your audience and collect SMS permissions at the same time. With inMobile, participants can easily vote or send their answers using a keyword or virtual number. You can automatically send them an instant message with information on whether they answered correctly or won.
- An SMS competition or poll not only creates engagement but also strengthens the relationship between your customers and your brand.
- Drive engagement with competitions and attractive prizes, or capture key customer insights with reviews or polls.
- Follow the distribution of votes live in inMobile or export the statistics to Excel. inMobile can also automatically pick a winner for you.
Meet your customers with events
Engage your audience differently with physical and online events. With an event invitation by SMS, your event is guaranteed to get lots of attention. Through segmentation, you can also increase the likelihood that your events will attract the audience most likely to attend and engage.
- Invite your customers to online, physical, and live events with instant, personalised SMS messages for increased awareness and participation.
- Segment your recipients by purchase behaviour or interests and ensure only relevant recipients are notified about your event.
- Send an SMS reminder shortly before your live shopping event and increase participation by reminding customers of the event and why they should attend.
More about SMS marketing
FAQ: SMS marketing
SMS marketing is a direct and personalised way to promote products, services, or events via SMS. SMS marketing messages are usually written, scheduled, and sent via an SMS marketing tool.
For example, the SMS channel allows you to communicate offers, news, and other important messages in a way that requires minimal content, but has the potential to create high engagement and action among recipients.
In other words, SMS marketing is not just another communication channel. Instead, it's a direct shortcut to your customers' attention, increasing their engagement and ultimately driving more conversions and sales.
SMS marketing is one of the fastest growing marketing channels and marketing strategies among Danish and international companies. This is mainly due to the SMS channel's high average open rate of 98%, as well as its ability to capture the target audience's attention instantly.
90% of all SMS messages are opened within 3 minutes of receipt, which is why SMS marketing is particularly effective for important and time-sensitive messages or campaigns that require quick action.
SMS marketing offers many possibilities and strategies depending on what your primary purpose is with the channel. At inMobile, you'll find a wide range of advanced SMS marketing features specifically created to help you achieve your SMS marketing goals.
Popular ways to use SMS marketing include creating SMS automations with welcome SMSs, abandoned cart messages and the like, as well as sending one-off and targeted SMS campaigns with special offers or personalised messages.
It is also possible to work very specifically with segmentation and personalisation of your SMS messages when you integrate inMobile with your other sales and marketing systems like Klaviyo or Shopify. This means you can reach exactly the customers who are most relevant to your specific message - and be almost certain that it will be read.
One thing comes before all types of SMS sending, however: you must first obtain your customers' permission (SMS permission) to send them SMS messages.
There are a number of SMS rules that you should be aware of.
In the EU, it is not legal to send marketing text messages without first obtaining consent. This consent is popularly known as an SMS approval or SMS permission.
There are many ways to collect your SMS permissions. Some of the most popular methods of collecting SMS permissions are pop-ups on your website, checkout capture, SMS competitions, and lead campaigns on social media or email.
Often, an SMS permission is collected by offering the customer some form of value in exchange for their permission. For example, the promise of exclusive access and information or special discount codes.
PLEASE NOTE. As an inMobile customer, it is your own responsibility to comply with the legislation applicable to SMS marketing at any given time. inMobile is not a legal advisor, and we recommend that you consult a professional if you are in any doubt.
The price of SMS marketing in inMobile varies depending on several elements: how long your SMS messages are, whether the messages contain special characters or emojis, and which countries you send SMS messages to and from.
Read more about inMobile's SMS prices on the pricing page or send an email to [email protected] for more information about SMS marketing prices.
Yes, SMS marketing is widely recognised for its effectiveness and ability to drive engagement. The average SMS open rate is 98%, with 90% of messages opened within 3 minutes. The average click-through rate is up to 36% for marketing SMS with link tracking.
Among inMobile's customer cases, you can read about companies that have an average ROAS of over 2000% across their SMS campaigns - and some have even experienced an ROAS over 8000% on highly effective SMS campaigns.
In other words: Yes, SMS marketing is highly effective across industries.
Permission marketing is a marketing term or strategy that covers all forms of marketing where the company only communicates to potential customers after the recipient has actively given their permission.
SMS marketing is a marketing strategy under permission marketing, just as email marketing is. That's why the two channels, SMS and email, often go hand in hand when creating a marketing strategy.
If you want to work with the full permission marketing palette, you might want to look into inMobile's integrations. When you integrate inMobile with your mail system, you create a solid foundation for collaboration between the two channels.
It's easy to get started with SMS marketing in inMobile. The first step is to create an inMobile account. You always get 14 days free access when you sign up - and it is, of course, non-binding. In addition, we will automatically add 50 free SMS messages to your new account which you can use to test the SMS system at your leisure.
Once you have created your account in inMobile, you can test the system by sending SMS messages to your and your colleagues' mobile phones. If you want to try sending an SMS campaign to your customers, remember to get SMS permissions from them first.
At inmobile.com/guides you'll find help with setting up all SMS broadcast types. Including SMS campaigns, SMS automations, SMS chats and email to SMS.
Create your free trial account with inMobile here.
We have many e-commerce customers at inMobile. We also see a clear trend that SMS marketing is one of the fastest-growing marketing strategies among e-commerce companies.
What's the reason? The answer is simple: Because it works.
The SMS channel offers direct and personalised communication with customers, which can increase both sales and engagement among e-commerce customers. SMS marketing can be effectively used to send offers, order updates, customer service messages, and much more - making it a valuable tool in any e-commerce company's digital marketing strategy.
Furthermore, SMS marketing is highly targeted as it requires prior consent, ensuring that your SMS messages reach the absolute most interested recipients.