Klaviyo
+ inMobile
Klaviyo includes a wide range of features that elevate your efforts on the email channel. With an integration to inMobile, you get the same power of SMS: Fast, stable and targeted communication.
Synchronise dynamic lists and segments
Use your data in Klaviyo to send SMS in inMobile. With an integration between Klaviyo and inMobile, your lists and segments continuously synchronise between the two systems. It gives you a simple way to target your SMS messages without having to move data manually.
When a contact is added or removed from a segment in Klaviyo, the change is automatically synchronised to inMobile - and vice versa. Clicks on SMS links are registered as events in Klaviyo and unsubscribes are automatically recorded across channels, so you maintain a full overview of performance and ensure your customers' preferences are up to date.
For example, build segments based on:
- Behaviour and interest
- Buying behaviour
- Warehouse related behaviour
- Relationship and loyalty.
Read more: Klaviyo x inMobile: Your strongest marketing stack
Automated flows with email and SMS
Email and SMS are the ultimate pairing in permission marketing: Email allows for content and storytelling, while SMS delivers quick and concrete messages that get seen.
Using SMS webhooks, you can build flows in Klaviyo that include email and SMS side by side. When you use a webhook for SMS, inMobile ensures that your SMS messages are sent safely and quickly as soon as the flow conditions are met. You control the timing and content.
For example, use your SMS flows to automatically send:
- Marketing campaigns and sales
- Back-in-stock and price drops
- Winback and repurchase
- Lost basket reminders
- Service messages and appointment reminders
- Onboarding and welcome messages.
How inMobile & Klaviyo work together
There are two ways to connect inMobile and Klaviyo. The direct integration continuously synchronises selected lists and segments between Klaviyo and inMobile so you can send targeted SMS campaigns.
The second method is to insert SMS into your Klaviyo flows via a webhook. This is ideal when email and SMS need to run in the same automation. Regardless of the method, clicks and cancellations are registered as events in Klaviyo so you can stay on top of things.
Both methods are easy to set up. See how in our guides:
Guide: Create Klaviyo integration >
Guide: Create webhook in Klaviyo >
Make a good first impression
A welcome message sets the tone for the customer relationship. Create a welcome flow with an SMS sent shortly after signing up. Welcome the customer warmly and confirm the subscription to your SMS list
The message can be sent automatically when a new contact is added to your list. You can do this via a flow in inMobile or with a webhook in Klaviyo's flow builder - whichever best suits your setup.
Use the welcome message to give the recipient something special: a unique discount code, important information or an event invitation. This creates a great onboarding experience.
Lost basket and retargeting
Use behavioural data from Klaviyo to activate interested customers. For example, those who have abandoned items in their basket or have interacted frequently with your business but without a final purchase.
With the integration between Klaviyo and inMobile, you can use that behavioural data to target your audiences precisely and send a relevant SMS at the moment of highest interest. A simple incentive like free shipping or a small gift with purchase is often enough to get the recipient activated.
Build your hot segments in Klaviyo. They are automatically synchronised to inMobile where you can send SMS campaigns to them. If you want the messages to run automatically, you can insert SMS in Klaviyo's flow builder instead.
"We've spent DKK 300 on Abandoned Cart SMS and made over DKK 31,000 in sales - and it runs completely automatically!"
Luise Sejrup - owner of MollyOgMy.dk
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