RCS marketing - from text to experience
Capture your customers’ attention with visual, branded messages that go beyond being seen – they turn your communication into action.
RCS marketing brings your messages to life
With RCS messaging, your communication becomes more than text. Itbecomes a series of small visual experiences that capture attention and inspirecustomers to act immediately.
Visual messages that get noticed
Showcase products, images and videos directly inside the message.
Interactive CTAs that drive action
Use buttons that encourage customers to buy, reply or click.
More trust with branded and verified senders
Ensure safe engagement with your logo, brand name and verificationbadge.
Data and insights that strengthen your flows
Track opens, clicks and interactions – and optimise your performance.
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RCS marketing that activates and engages
With RCS, the path from interest to purchase becomes shorter. Visualproducts, clickable buttons and verified branding create faster reactions andstronger engagement.
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RCS possibilities
RCS gives you a new way to build campaigns and marketing flows.
Do you want to showcase your products or present offers using images and video?
Should customers be able to tap a CTA button?
Or make conversations more dynamic with quick reply options?
With RCS, you can do all of this — and more.
Create marketing experiences that engage and convert directly in the recipient’s messaging app.
- RCS campaigns
- Marketing automations
- Customer dialogue
- Carousels and buttons
RCS data and insights
With RCS for Business, you gain access to a wide range of powerful insights.
See how customers engage with your campaigns through metrics like open rates, click rates, opt-outs and delivery data.
Link tracking also reveals which links and buttons customers interact with the most.
This gives you a strong foundation for optimising your messages and making every campaign more relevant and more effective than the last.
- Open rates
- Click rates
- Link tracking
- Delivery info
Segmentation and personalisation
RCS allows you to send highly relevant campaigns — if you have the right data.
When you combine your customer data with the visual RCS format, you can target messages based on behaviour, purchase history, interests and customer status, ensuring every customer gets a personal experience.
The better your data, the more precisely you can tailor, segment and target your RCS messages. And when the content feels personal, both engagement and conversions increase.
- Segment your recipients
- Target your messages
- Ensure personalised communication
- Create trigger-based flows
SMS-muligheder
SMS-marketing åbner en verden af muligheder for, hvordan du kan udnytte SMS-kanalen. Vil du f.eks. gerne sende en automatisk SMS-besked til nye medlemmer af kundeklubben? Skal modtageren kunne svare tilbage på din besked? Og foretrækker du at skrive dine SMS-beskeder i dit mailsystem og sende dem derfra?
Det er alt sammen muligt med SMS-kommunikation i inMobile.
- SMS-chat
- Email til SMS
- SMS-automation
- SMS-kampagner
Why RCS marketing?
At inMobile, we want to be your preferred RCS provider. We listen to your needs, and we optimise our platform continuously to give you the strongest possible foundation.
High open rates
RCS lands directly in the customer’s messaging app, where 98% of all messages are opened - giving your communication maximum visibility.
A modern message experience
With images, videos and buttons, you give customers a fresh and inspiring messaging experience that stands out on the mobile phone.
Personalised experiences
Combine your own customer data with the visual RCS format to send messages tailored to individual behaviour and needs.
Visual messages
Creative engaging communication with products, images and offers directly within the message — helping customers instantly understand the value.
Verified sender
A verified and branded RCS agent makes it crystal clear that every message comes from you. This boosts both trust and engagement.
Broad reach
With a mobile phone in nearly every customer’s pocket - and RCS delivered directly to the messaging app - you can reach almost your entire audience here.
High engagement
Visual elements and clickable CTAs makes it easier for customers to respond, typically resulting in significantly higher engagement and conversion rates.
SMS fallback
If a customer cannot receive RCS messages, no problem. With inMobile, you can automatically choose SMS as fallback, ensuring your message still reaches everyone on the list.
Measurable performance
RCS gives you insights into opens, clicks and customer behaviour, making it easy to optimise your campaigns and get more out of every campaign.
Do more with your messages. Try RCS free for 14 days.
Create your trial account and discover how RCS can elevate your campaigns, boost sales and strengthen customer experiences — directly in the mobile messaging app.
Create visual campaigns
WithRCS, you can create campaigns where products, prices and offers are presentedusing images, videos, GIFs and CTA buttons — all inside the message.
This makes it easierfor customers to quickly understand your message and take action, withoutopening their email inbox or navigating to your website.
- Showcase sales, promotions and new collections with product images, prices and strong CTAs so customers can react instantly inside the messaging app.
- Use segmentation to target your RCS campaigns to previous buyers, VIP customers or interest-based segments, making your offers more relevant.
- Combine campaigns with automated follow-ups — for example an RCS flow to customers who browsed but have not yet purchased.
Send messages at exactly the right moment
Automated RCS flows make it easy to deliver relevant, personalised and visually engaging messages in the moment customers are most likely to respond.
Whether it is welcome flows, product follow-ups or repeat purchase reminders, RCS makes the entire experience smoother and more engaging.
- Create automated RCS flows with personalised content that helps move customers forward in their journey the moment an action triggers the flow.
- Use your customer data to target automations such as “welcome”, “back in stock” or “time to repurchase”, and make the experience more relevant.
- Add interactive elements so customers can choose, reply or click directly within the flow, and use the insights to improve your automations over time.
(Note: This feature is not yet supported, but is currently in development — stay updated on RCS here.)
Bring your conversations to life
With RCS, you can make customer conversations more visual, helpful and intuitive. Customers can ask questions, choose from guided response options or click through to landing pages within the native messaging app.
You can send automated replies or hand the conversation over to customer service. The result is a faster, more personal and more reassuring experience, both before and after a purchase.
- Use RCS to answer questions about products, delivery or returns with visual elements, quick reply options and relevant links.
- Help customers make decisions with buttons such as ”View size”, ”Colours”, ”Materials” or ”Delivery” giving them the information they need instantly.
- Create smoother conversations about delivery updates, return guidance or onboarding within the same RCS thread.
(Note: This feature is not yet supported, but is in development.)
Offer your best customers something extra
RCS makes it easy to delight your most valuable customers with exclusive offers, early access and personalised recommendations.
The visual formats and clickable CTAs make VIP communication more inspiring and help your top customers feel seen and prioritised.
- Send VIP offers, early-access launches or product releases using video, GIFs, images and buttons - giving your top-tier customers a next level experience.
- Use your customer data to segment and identify VIP groups such as repeat buyers, high-order-value customers or members of your loyalty club.
- Make it effortless for VIP customers to take action with CTAs such as “Buy now”, “First come, first served” or “Reserve product”, helping boost both sales and loyalty.
Create strong customer journeys with an RCS integration
Create hype and showcase new products
RCS makes it easy to build excitement and attention around new products, colours or collections. Because you can include images, videos and clickable CTAs directly in the message, customers can experience the news instantly - and respond the moment their interest is sparked.
- Show your product launches with images, videos or carousels so customers get a clear first impression without needing to click through elsewhere.
- Use segmentation to target launches to the right segments - for example previous buyers or customers who have shown interest in specific categories.
- Add CTAs such as “View new arrival”, “Buy now” or “Pre-order”, enabling customers to take action immediately and making the path to conversion short and frictionless.
Bring customers back to the cart
With RCS, you can make your abandoned cart flows even more effective by showing the exact products left behind - directly in the message - along with a one-click button that takes the customer straight back to their basket.
This turns a forgotten purchase into an easy, inspiring touchpoint.
- Show the abandoned product with images, prices and a clear “Continue purchase” button, so customers can reopen their cart instantly.
- Use segmentation to tailor your abandoned cart messages based on order value, previous behaviour or loyalty status.
- Add value elements such as delivery times, variants or alternatives to give customers an extra reason to complete their purchase.
(Note: This feature is not yet supported, but is in development.)
More about RCS marketing
FAQ: RCS marketing
RCS marketing consists of visual and interactive messages sent directly to the customer’s messaging app — the same place as SMS. But instead of sending plain text, you can also include images, video, GIFs, carousels and clickable buttons that make your communication more dynamic and make it easier for customers to interact with your message.
It is the latest development within mobile communication — and its marketing potential should not be underestimated.
RCS marketing allows you to create more engaging campaigns because your message becomes visual, clickable and far more inspiring than traditional text messages. You can showcase products directly in the message, make it easy for customers to act using CTA buttons and increase trust with a verified sender.
The result is typically higher engagement, better click-through rates and a much shorter path from interest to purchase.
You use RCS marketing through an RCS platform such as inMobile.
You use RCS marketing through an RCS platform such as inMobile. Create your visual RCS campaigns in inMobile’s RCS editor - just as you would when creating an SMS or email - and choose “send now” or schedule your message for later. inMobile makes sure your RCS marketing messages are delivered on time and to the right recipients.
You can collect RCS permissions the same way you collect other permission-based marketing consents (such as email or SMS). This means you must obtain the customer’s active consent to send marketing messages to their mobile number. You can request this e.g. at checkout or via pop-ups on your website.
Note. If you are unsure, always mare sure to check the current marketing regulations in your country or consult a legal expert.
The cost of RCS marketing with inMobile varies depending on how you use the message format.
See inMobile's RCS pricing or email sales@inmobile.com for a tailored quote based on your specific needs.
Verified branding means your business must be approved as a sender before you can send RCS messages. Once verified, your brand name, logo and verification badge are displayed directly in the message thread and all your messages are send from what is called an ‘RCS agent’.
This makes it clear to recipients that the message comes from an official and trustworthy source - significantly reducing the risk of messages being mistaken for fraud.
SMS marketing consists of short text messages with limited formatting options, while RCS marketing allows you to send visual messages with images, video, buttons, carousels and much more.
Both channels are powerful marketing tools because messages land directly in the recipient’s messaging app — and only to people who have given consent.
SMS is universal and works on all phones, whereas RCS allows you to present your content in a more visual and inspiring way. In practice, the channels work best together, as not all devices support RCS yet — which is why SMS should automatically serve as fallback where needed.
You get started by creating an account with an RCS provider such as inMobile. Once your account is created, you will need a verified RCS agent, and inMobile will help you with this.
When your RCS agent is verified, you are ready to set up your first RCS test in inMobile’s RCS editor. In fact, your first RCS campaign can be live within just a few days.
With inMobile, you can choose SMS to work as a fallback for RCS.
This means that if the recipient’s device does not support RCS, the message is automatically sent as a standard SMS instead. That way, you still reach your entire audience — including those who cannot receive RCS yet.
Yes. RCS marketing requires the same active consent as SMS and other permission-based marketing channels. This means the recipient must have given you permission to send marketing messages to their mobile number.
If you are unsure about the rules, you should always check the current legislation or consult a legal expert.