RCS has for years been described as the next big step in mobile communication – and internationally, the development is now well underway. In several markets, RCS is already widely adopted at scale, and the results point to both higher engagement and more interaction than classic text messages.
But in Denmark, the picture is more nuanced. That's why we often get the same question: How far along is RCS in Denmark - right now?
In this article, you will get the current status of RCS in Denmark and the Nordics.
The goal is to give you a clear picture of:
- What's possible right now
- What you can expect in the short and medium term
- How you should approach the technology in practice.
Want to know more? Also read: What is RCS?
What is the status of RCS right now?
Although RCS is technically mature and widespread in several international markets, adoption in Denmark is still limited. This is mainly due to a combination of lack of operator support and differences in how RCS is implemented across devices.
In short, it means:
- RCS in Denmark can only be received by a small percentage of mobile users.
- The adoption is significantly higher in other Nordic and European markets.
- RCS can still be used to test the format and build experience, but it cannot yet be implemented as a fully scalable channel in the Nordic region.
Note: Last updated in August 2026
What does it mean for you?
Looking at the Nordic region as a whole, a clear picture emerges: RCS is most advanced in Sweden and Norway, while reach remains limited in Denmark. This means that the opportunities to use RCS vary across the Nordic markets.
If you have a large Nordic or international customer base, it makes sense to use RCS now as a test channel or for larger campaigns in selected markets – with SMS as a fallback when the recipient cannot receive RCS.
There are several reasons to start working with RCS now.
#1 Competitive advantage
Although RCS cannot yet be used at full scale in Denmark, getting started early can be an advantage. By testing the format now and building experience, you can learn what works for your specific target audience – and be better positioned as reach grows.
#2 Test, test, test
RCS makes it possible to test new formats without putting your reach at risk. With SMS as a fallback, you can experiment with RCS in practice and gain concrete insights into content, interaction and performance now. This allows you to build experience with the format before the channel becomes more widely available – without changing your overall strategy.
#3 Get to know the channel
The earlier you start working with RCS, the better you will understand the channel’s strengths and limitations. This applies technically, creatively and strategically. By starting to work with the channel now, you will be in a stronger position when RCS becomes more widespread in Denmark.
Not quite ready to test RCS yet? Then it's still a good idea to keep up with developments and start thinking about the possibilities of the format.
What you need to do now
Although RCS is not yet fully deployed in Denmark, there are several things you can do now to stand strong as the technology matures - and gain value here and now.
1. Collect mobile permissions
First and foremost, you should secure and expand your permission base. RCS can be sent to the same mobile permissions as SMS, so the better control you have over consents and data, the easier you can test and scale your RCS marketing as the reach grows.
2. Experiment with RCS
Next, it makes good sense to test RCS in a controlled setting if you have a sizeable opted-in audience. With SMS as a fallback, you can experiment with RCS among recipients who can receive the format, while the remaining recipients receive the message by SMS. This gives you early insights into the format, engagement and user behaviour.
See our guide to setting up an RCS agent here.
3. Follow the development
Finally, you should follow developments closely, both technically and commercially. RCS is moving fast in the Nordics, and the timing for Denmark is highly dependent on carriers and platforms.
The companies that have already taken a strategic position will be the fastest to realise the potential when RCS becomes widely available.
To summarise:
With RCS, the question is no longer whether to use the channel, but rather when it makes sense to get it up and running.
So do not wait to familiarise yourself with the format. Use this time to test, build experience and find out where RCS fits into your communications. That way, you will be better positioned as reach grows in Denmark and across the rest of the Nordic region.
Are you ready to try RCS, or would you like to discuss how the channel could be used in your business? Contact us here and we will help you get started.
