SMS automation
With SMS automation, you can set up a flow of SMS messages that are sent automatically.
What is SMS automation?
Hit the mark with proper segmentation
SMS automation is always connected to a list of mobile users. If you don't want to send SMS messages to all mobile users in a list, you can add segmentation.
If your SMS automation is connected to a list that integrates with a webshop or marketing tool, you can segment by latest order date, for example. Create a win-back flow and try to reactivate customers who haven't shopped for a long time by sending a discount code, for example.
Not too early. Not too late.
It is possible to define a send-out window for your automation messages. Between 08:00 - 22:00, for example. This way you avoid sending messages at times that may inconvenience your recipients.
If a mobile user joins the list outside of the sending window, they will receive your SMS message at 08:00 the next day.
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Build infinite SMS flows
Each SMS message in your SMS automation is sent with a predefined delay. The flow is activated when the mobile user is added to the selected list. You can choose to send the SMS message immediately or insert a delay, e.g. 2 days after 10:00.
There is no limit to the number of SMS messages in a flow and you can create as many flows as you need.
Personalise your SMS message by inserting data automatically
When you create a broadcast, you can automatically have inMobile include unique information associated with each mobile user in your list in the SMS message.
If you have registered the mobile user's name in your list, for example, you can let inMobile add the name at the start of the SMS message, making the text more personal. inMobile matches the phone number and name in connection with the broadcast.
Examples of SMS automation flows
You can use SMS automation for a variety of purposes. Below you can get some inspiration.
Welcome flow
Set up a welcome flow and let customers know you're thinking of them. Offer unique discount codes, send warm welcome greetings and other things that make the onboarding experience unique.
Ecowear.com
Hi Julie
A warm welcome to the customer club. You can look forward to receiving fashion tips and tricks and unique offers - just for you!
Greetings Eco wear
Day 0
Hi Julie
If you shop within the next 48 hours, we pay the shipping!
Use code: FRAGT48 Shop: www.ecowear.dk
Happy shopping.
Greetings Eco wear
Day 7
We have a live fashion show tonight at 20.00. Here, new styles are presented and you can shop at discounted prices.
Click on the link: ecowear.dk/show
Day 20
Marketing flow
SMS automation can help you upsell by letting you target your messages based on your customers' purchasing history. For example, you can create win-back flows and reactivate customers who haven't shopped with you for a while.
BikeShops
Hi Anne
Have you seen all the great new accessories we have in stock? It all fits your newly purchased bike.
Shop now and get 20% off with the code: bike-summer www.bikeshops.nu/tilbehør
Unsubscribe for free: BIKE STOP to 1245
Day 20
Hi Anne
We hope you get to use your nice bike. We recommend getting it lubricated and checked within the first year of purchase.
Book your appointment here: www.bikeshops.nu/booketid
Unsubscribe for free: BIKE STOP to 1245
Day 210
Reminders
Use SMS reminders when new habits or skills need to be trained. For example, in connection with courses, dietary guidance, or other planned programmes.
Leadership course
Welcome to the course "Motivation - the key to greater job satisfaction"
Teacher of the day: Ditte k. Henriksen
Link to today's agenda: https://lederkursus.agenda.dk/
Day 0
We hope you're off to a good start.
Listen to Thorsten Olesen talk about Cognitive Coaching in this webinar:
https://lederkursus.webinar.dk/
Day 3
