Den Sidste Flaske boosts sales with SMS
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About Den Sidste Flaske
In 2019, Julie and Tobias founded Den Sidste Flaske – an online shop dedicated to selling wine to the people, not the critics. They wanted to shake up the wine industry and make it easy for the average Dane to understand and buy good wine. It’s fair to say that this vision is being realised.
As a team, they have brought experience from the restaurant industry and the wine trade into the business. Their business acumen and great passion for wine and e-commerce have allowed them to grow the company from a startup to running warehouses in both Aabenraa and Germany in just a few years.
20× ROAS and higher revenue with SMS
Some periods are busier than others, and this also applies to Den Sidste Flaske. SMS is one of the tools they turn to when sales need a boost.
In fact, SMS often proves to be a sure winner for them when they want to increase sales.
DSF drives results with targeted segmentation
Den Sidste Flaske has integrated inMobile with two of their other systems: Shopify and Klaviyo.
These integrations allow them to access important data about customers’ purchasing behaviour, which is synchronised between the systems. They can use that data to create up-to-date, valuable segments.
That way, they can send the right offer to the right recipients - and it works!
It's this strategy that helps create the fantastic results that Den Sidste Flaske achieves on the SMS channel. When they send an SMS, they see an average CTR of 20% and their ROAS is never below 2000%. In fact, it's often higher.
SMS for VIP offers and events
Den Sidste Flaske sees SMS marketing as a valuable channel that enables them to communicate directly and effectively. SMS allows them to instantly engage customers with important updates such as live events or special offers.
It's important for them not to get too pushy, though. Therefore, not everyone can join their SMS list. The SMS list is only for customers who have shopped several times at Den Sidste Flaske and who have then actively asked to join the SMS club.
They segment their SMS recipients as soon as they collect consent to SMS marketing, ensuring that recipients already have some interest in the business. This reduces the risk of messaging people who are not interested and therefore neither engage with the messages nor make a purchase as a result.
In addition, Den Sidste Flaske has chosen to limit its SMS campaigns to 2–3 messages per month. There are several reasons for this, but one of the main ones is to ensure relevance. Their SMS recipients know that a message from Den Sidste Flaske means an especially good offer or a live event they can attend.
This means that SMS subscribers stay on the list for a long time and that Den Sidste Flaske sees a lot of engagement and activity every time they send an SMS message.
At Den Sidste Flaske, SMS is very much a VIP channel. This is where customers receive the most exclusive offers, which are either never shared elsewhere or only appear on other channels later.
The future holds more SMS
Den Sidste Flaske is always on the lookout for new ways to create value in their business. SMS has been one of the ways they have increased sales, and the company looks forward to exploring inMobile’s features in more depth to further optimise their SMS marketing.
We at inMobile are proud of the collaboration and look forward to seeing what exciting SMS campaigns Den Sidste Flaske comes up with in the future.