< Back

1:1 communication drives traffic to MESSAGE stores

A picture of the inside of a MESSAGE clothing store with clothes hanging on hangers and two women.

Industry:

Retail trade

Products used:

SMS marketing
SMS customer club

Headquarters:

Hjørring, Denmark

About MESSAGE

MESSAGE A/S consists of 28 multi-brand stores - 23 in Denmark and 5 in Norway - with a wide selection of the best Danish and international fashion brands.

Image of the VIP customer evening in one of Message's stores

How MESSAGE uses SMS

MESSAGE uses inMobile to send targeted offers and promotions to customers associated with a specific store or area of the country. MESSAGE easily segments a campaign towards a specific target group based on the data and tools available in inMobile.

SMS marketing is a great channel to drive traffic to your store. Up to 78% are more likely to visit a store after receiving an SMS offer. Receiving an SMS is far more relevant than receiving an advert on Facebook or a newsletter in your inbox. Part of the success of SMS is its ability to directly connect people. No other medium creates such a direct connection between sender and receiver.

"inMobile has a nice and simple interface that makes it easy to segment according to our needs. We successfully use inMobile to let our customers know about local events and special discounts - just for them."

Sofie Poulsen, Marketing Manager, MESSAGE