E-book

Learn more about RCS marketing: From strategy to practice

Do you work in marketing or e-commerce - and want to learn how to send messages that feel more like an experience than text? Then this RCS handbook is for you.

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That's what you get from the book:

  • Introduction to RCS: Understand what RCS is and how the message format differs from SMS.
  • Strategy and structure: Learn how to build your RCS strategy with the Walk-Run-Fly model.
  • Practical use cases: See concrete examples of RCS for campaigns, lost basket, product launches, dialogue and more.
  • Design and best practice: Get guidelines for using visuals, text and interactive elements.
  • Data and performance: Learn what to measure and how to evaluate the impact of your RCS messages.
  • Compliance and trust: Overview of consent, opt-out and verified branding in RCS.
Learn more about RCS marketing: From strategy to practice

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This book is relevant for:

  • Marketing and e-commerce teams.
  • Digital marketing agencies.
  • Businesses that want to work more strategically with mobile communications.

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