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Create a lost basket flow for SMS

Get your customers back to checkout!

11

.

Jan

2018

- 0 min reading time

68% of customers leave your online store after adding items to their basket. Get them back to checkout by sending them an SMS with a link to the customer's shopping basket.

We have recently increased our focus on the e-commerce fire. Based on in-depth industry knowledge and customer demand, we have developed integrations for the most widely used shop systems - see our integration options. The integration between inMobile and the webshop makes it easier to maintain the relationship with customers who have previously shopped on the webshop.

With SMS marketing, you have a cost-effective channel - 98% of all SMS messages are read within 3 minutes. No other marketing channel can match it.

What is Abandoned Cart SMS?

"Abandoned Cart" is a term used when a user adds items to the shopping basket and leaves the webshop before the purchase is completed.

  1. A customer adds products to the shopping basket but leaves before completing the order.
  2. inMobile automatically sends a personalised SMS with information about the "forgotten products" in the shopping cart.
  3. A link takes the customer back to the shopping basket where all the information entered is stored.

"We automatically send an SMS reminder with a link to customers who cancel their purchase. The result speaks for itself! When we spend DKK 1 on SMS, we get DKK 200 back" - Simone Simonsen, General Manager at barnetsverden.dk

The possibilities with SMS marketing start the moment a customer has "accepted marketing" during checkout. The customer is automatically added to a list, making it easy to send promotional messages with discount codes and great offers via SMS. It is also this integration that allows you to send Abandoned Cart SMS reminders.

Julie Meldgård Nielsen

Author

Julie Meldgård Nielsen

Head of Marketing & Communications
With a background in marketing and business communication, Julie juggles words daily to create the inspiring texts you read on this site.
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