How segmentation works

This allows you to further segment your lists before broadcasting.

For example, if you have a clothing chain with stores in several cities and want to organise an event in one of the stores, it probably won't make sense to send an SMS to all stores if they are scattered around the country.

Here you have the option to use inMobile segmentation and segment your lists by postcode. This allows you to set a postcode range so that only recipients near the event receive the message.

That way, you don't have to pay for SMS messages that are sent to recipients with no interest.