How segmentation works
When you send an SMS, you don't have to send the message to your entire list of mobile numbers. Instead, you can segment your recipients in inMobile.
See or read here how to segment your recipients.
How to segment your audience
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Go to Campaigns
Log in to your inMobile account and click on "Campaigns" in the menu on the left. -
Create new campaign
Click on "Create new campaign". -
Select list
Select the list you want to send your message to. This is the list you can segment in the next step. -
Enable Segmentation
Scroll down to the "Segmentation" feature and enable it. -
Select criteria
Choose how you want to segment your recipients. This could be segmentation based on gender, postcode, age or other data. You can combine multiple criteria by clicking "And". -
Continue the campaign
Once you have selected your segmentation criteria, click "Next" and continue creating your message. The message will now be sent to the recipients you have segmented by.
When should you use segmentation?
There are many cases where it makes sense to work with segmentation. There's no need to spend resources on sending SMS messages to recipients for whom the message is not relevant.
Here are some typical examples.
#1 Marketing campaigns
Send campaigns to specific customers to ensure real relevance. For example, VIP offers for your best customers or win-back campaigns for previously inactive customers.
Note. Some segmentation options require you to have integrated inMobile with your webshop.
#2 Local events
If you have stores in several cities, you can invite recipients from specific areas to your physical events. Segment based on a postcode range so that only recipients near the event receive the message.
#3 Internal team messages
Are there problems with the HR system? The rest of the company doesn't necessarily need to know about it. Instead, you can segment the broadcast so that only the affected employees receive the message.