Did you know that SMS marketing is a great way to boost your business?
Every year, Americans spend millions of dollars on SMS campaigns – everything from large corporations to small retail stores have jumped on the growing SMS marketing wave.
Curious to know why this marketing method has become so popular? Read below for 7 good reasons why you should consider implementing SMS marketing yourself.
#1 It's cheap
SMS marketing is cheap. It doesn't cost many pennies per SMS message. Small businesses can get started with SMS marketing for as little as DKK 350-400 per month.
#2 High ROI (Return on Investment)
We've already established that SMS marketing is affordable, but now you might be skeptical, because how much can you really get out of just a few hundred kroner a month? Actually, quite a lot!
Let's take an example: you own a small restaurant and have collected a list of mobile numbers from your customers (i.e. obtained permission to send SMS messages to them). You send an SMS message to 150 of your customers offering them a free dessert when they order a main course. You spend about 60 kroner on this marketing SMS. The open rate for SMS messages is around 98%, and let's say 10 out of the 150 actually take up the offer, then you have just received 10 bookings, which should multiply your investment!
#3 SMS messages are received instantly
Forget about spam filters, postage, and the hard work of attracting customers to your website. When you send an SMS message to your customers, they receive the message directly in their inbox within seconds, and we have seen examples where the customer is already in the store within minutes after the SMS message has been sent.
#4 Sky-high open rates
As mentioned, the open rate for SMS messages is around 98%. Compare that to an email campaign that – at best – has an open rate of 35%.
#5 Permission is key
It's important that you have permission from your customers to send them SMS messages. What is that about, you might ask? These permissions are what make SMS marketing so effective. Your customer has already agreed to receive your SMS messages, and they are already waiting to receive your SMS messages.
By law, consumers must sign up for your SMS service before you can send your SMS campaigns to them. They do this by sending an SMS to the number 1245, by signing up via a web form on your website, or by giving consent at the checkout in your store. And if they no longer wish to receive SMS messages from you, they can simply reply "STOP" to one of your SMS messages, and they will automatically be removed from your recipient list.
#6 You get straight to the point
An SMS message has a limited length. This means that you should only write what is absolutely necessary. In other words: you get straight to the point. This is one of the reasons why SMS messages have such a high open rate.
#7 Everyone has a mobile phone - and we love to text
Almost everyone in Denmark has a mobile phone and we send millions of SMS messages nationwide every month. Don't think it's worth your while to use SMS marketing? Maybe your competitors are already using it?
