Link tracking in email to SMS
Do you send SMS messages via the "Email to SMS" feature? Then you can use link tracking to gain insight into the click-through rate of your messages - how many recipients click on your links. You can find your click-through rate under the SMS broadcast in question.
With link tracking, you get much more insight into how your SMS messages are performing. Unlike SMS without a link, you know much more precisely how many recipients are engaging with your messages.
Find out how link tracking in Email to SMS works below.
How to use link tracking in Email to SMS
Before you get started: To use link tracking in Email to SMS, you must first create a subdomain. You can see how to do this in our guide: Setting up a subdomain for link tracking.
Once you have created a subdomain, you are ready to use link tracking. Here's how you do it:
- In inMobile: Go to the "Email to SMS" menu item.
- Click "Create new setup" or edit an existing setup by clicking on it and then "Edit".
- Insert the domain or email you want to send SMS from. Click "Next".
- Select which sender name to use in the SMS message and whether to enable Mobile Number Cooldown. Click "Next".
- To use link tracking, unfold the "Advanced" field and scroll down to the bottom of the list.
- Tick the "Link tracking in the SMS message" box.
- Enter the desired domain.
- Click on the "Save" button.
You have now set up tracking on your link and can see your click-through rates under information about the broadcast.
Benefits of link tracking
By using link tracking in your email to SMS messages, you can gain significant benefits.
Improved conversion rate
By including shortened links in your SMS messages, you can easily direct your recipients to specific pages such as offer sections, product categories, or sign-up forms. This step can be crucial to improving your conversion rates.
Do you work with SMS marketing or SMS for e-commerce? Then it is particularly relevant to use link tracking for SMS marketing.
Access to important data
With inMobile's platform, you can not only insert links in your messages, but also track how many people click on those links. This gives you insight into the click-through rates of your messages, which can be crucial for optimising your future SMS broadcasts. If you use an unsubscribe link, you can also see how many people unsubscribe from your SMS list again.
Bonus: Short links take up less space
When you use the link tracking feature in inMobile, your link will also be shortened to your subdomain/8-9 characters. This is an advantage, as an SMS is limited to 160 characters and you have no room to waste characters on long links. You can read more about this in the article: How many characters can an SMS contain?