Link shortener in email to SMS
Do you send SMS messages via the "Email to SMS" feature? Then you have the option to shorten links in your SMS messages. It's smart for a number of reasons. One reason is that an SMS message is limited to 160 characters, so a long link can end up taking up a disproportionate amount of space.
In addition, inMobile shortens your links in the most credible way, so your brand name is still in the link. This increases your click-through rates and therefore the recipients' engagement with your SMS messages.
How to use link shortener in Email to SMS
Before you get started: In order to use inMobile's link shortener, you need to have created a subdomain. See how to do it here: Setting up a subdomain.
Once you've created a subdomain, you're ready to write messages with shortened links. Here's how you do it:
- In inMobile: Go to the "Email to SMS" menu item.
- Click "Create new setup" or edit an existing setup by clicking on it and then "Edit".
- Insert the domain or email you want to send SMS from. Click "Next".
- Select which sender name to use in the SMS message and whether to enable Mobile Number Cooldown. Click "Next".
- To use the link shortener, unfold the "Advanced" field and scroll down to the bottom of the list.
- Tick the "Link tracking in the SMS message" box.
- Enter the desired domain to be shortened.
- Click the "Save" button.
Benefits of shortened links
Optimising your SMS messages through the use of shortened links can lead to significant benefits.
Increased link credibility
Many online link shorteners make your shortened link look suspicious or even spam-like. inMobile's link shortener differs by including your brand name in the link, improving link credibility and increasing click-through rates by up to 39%.
Short links take up less space
As an SMS message is limited to 160 characters, the use of shortened links is not only practical but also necessary to maximise the effectiveness of the message. Read more about how to optimise your SMS messages within this limitation in our article: How many characters can an SMS contain?
Improved conversion rate
By having links in your SMS broadcasts, you can easily lead your recipients from the SMS to specific pages such as offer sections, product categories, or sign-up forms. This can be crucial to improving your conversion rates.
Do you work with SMS marketing or SMS for e-commerce? Then it is particularly relevant to use links in SMS.
Bonus: Access to click-through rates
With inMobile's platform, you can not only insert shortened links in your messages, but also track how many people click on these links. This gives you insights into your click-through rate, which can be crucial for optimising engagement in your future SMS broadcasts.