Link shortener in SMS automation
When you use links in your SMS messages, please note that one SMS can have a maximum length of 160 characters. That's why long links can be problematic and take up a lot of space. Fortunately, you don't have to worry about that with inMobile. Here you have the opportunity to shorten your link in the most credible way possible.
Benefits of shortened links
By shortening your links, you can gain several benefits. Here are some examples.
More trustworthy links
When you shorten your link in inMobile, your link still contains your brand name. That's not the case when you shorten links via one of the many online link shorteners (also called URL shorteners) available. When the brand name stays in the link, it significantly increases credibility and studies have shown that it also increases click-through rates by up to 39%.
Optimisation of message length
Considering that an SMS message is limited to 160 characters, a link shortener is a huge advantage. With inMobile's link shortener, you can link to wherever you want without worrying about the link taking up too many characters. Read more about this in our article on the limitations of the SMS format.
Increased engagement
When you use links in your SMS messages, you can guide recipients to selected landing pages that are relevant to your message. This makes it more likely that recipients will respond to your message, ultimately increasing recipient engagement and your conversion rate.
Bonus: Shortened links reveal click-through rates
A bonus of shortening your link is that you also enable link tracking and are able to see how many recipients have actually clicked on your link. This number is called your click-through rate and will be displayed during each broadcast.
You can use the click-through rate to assess how effective your SMS has been compared to other messages with links. That way, you can continuously improve your ability to write SMS messages that engage the recipient.