Faster conversion and better meat to more customers using SMS
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About The Meat Club
The Meat Club is a Danish company that specialises in delivering quality meat to the average Danish consumer. They do this via themeatclub.dk, an online shop where you can order meat and have it delivered straight to your door.
How The Meat Club uses SMS
The Meat Club successfully uses SMS in their marketing mix to inform and engage their customers. This helps them stay connected to customers and create a streamlined flow of offers and promotions.
"We primarily use SMS messages for our marketing. We send some news, offers, and campaigns and we can just see that the SMS converts really well."
Emil Larsen, Project Manager, The Meat Club
With an integration between Magento and inMobile, customer information from The Meat Club's webshop is automatically synchronised to their own lists in inMobile. Based on this customer data, The Meat Club can easily create segments to control who receives which type of SMS messages and offers, and when they should receive them. Automatic segmentation makes it easy to send sharp offers to the right target group. This also eases the workload as synchronisation and segmentation are completely automatic.
Magento is one of the most widely used e-commerce platforms and content management systems in the world. The integration between Magento and inMobile is easy to set up and runs fully automatically, and can be used for synchronisation of customers, abandoned cart messages, and retention, enabling you to increase sales. Read more about inMobile's integration with Magento here.
SMS delivers results in a flash
The Meat Club uses emails, advertising, and SMS messages for communication and marketing. With 90% of SMS messages read within three minutes, SMS has become an indispensable channel for effective and direct communication with customers.
For this reason, The Meat Club also finds that SMS converts far better than emails and that people respond immediately when they open a text message. As a result, they quickly receive 10-15 orders as soon as a new SMS message with a great offer is sent out.
"We see that SMS converts better than email. When people open an SMS, they respond to it immediately. You don't put it away and then come back later, like many people do with emails."
Emil Larsen, Project Manager, The Meat Club
When sending out promotional campaigns, The Meat Club can easily collect data and see how the different programmes perform. This way, they can quickly see if some campaigns are performing better than others.
In addition to SMS marketing, The Meat Club also uses inMobile for Abandoned Cart SMS. With this smart feature, customers who have abandoned a full cart on the webshop are won back so they can complete their purchase. It all happens automatically.