Onlinebooq secures thousands of deals with inMobile as SMS partner
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About Onlinebooq
Onlinebooq is a calendaring and booking platform that helps businesses across industries - from hairdressers and masseurs to workshops and therapists - keep track of their appointments.
The basic idea behind the system is simple: whatever service requires an appointment, it can be handled in Onlinebooq.
For Onlinebooq users, SMS messaging is a natural part of everyday life, and for Onlinebooq itself it is a business-critical function. With inMobile's SMS gateway, they ensure appointments are remembered, customers show up, and important messages arrive on time - every time.
Challenge: Stability, price and reliability of supply
Onlinebooq's platform simply couldn't function without SMS - it's an integral part of their system and offering to users.
Therefore, finding the right SMS supplier to match the requirements of the system was not without its challenges. Other solutions, including international ones, did not live up to expectations - especially when it came to delivery reliability in the Danish market.
"Our system could not function without SMS. It's an essential part of our business, which is why it's important that our SMS partner fulfils our requirements for stability and price. InMobile does!"
- Allan Dam Hansen, Founder and CEO of Onlinebooq.dk
Stability, uptime and price were crucial parameters. Onlinebooq customers expect their messages to be sent and received instantly, whether it's a receipt, reminder or security notification.
When a message is missed, it can mean an empty chair at the hairdresser or a wasted appointment with the therapist. For Onlinebooq, it was therefore a matter of finding an SMS partner that could ensure stable delivery of SMS messages at a competitive price.
Solution: A stable SMS gateway at inMobile
Since 2018, Onlinebooq has had inMobile as a regular SMS partner, and in the past year alone, their customers have sent over 2 million SMS messages via inMobile's SMS gateway. SMS messages via inMobile's SMS gateway.
Allan Dam Hansen, CEO of Onlinebooq, explains that they chose inMobile's SMS gateway because it offers the perfect combination of stability, price and user-friendliness. The API was also easy to work with and integrate into Onlinebooq's system.
"inMobile's API is a definite plus. It is user-friendly and easy to integrate with."
- Allan Dam Hansen, Founder and CEO of Onlinebooq.dk
The fact that inMobile is also competitive on price makes a noticeable difference for Onlinebooq. When millions of messages are sent every year, saving even a few pennies per SMS makes a difference to the bottom line.
Danish SMS Gateway
Before choosing inMobile, Onlinebooq tested other SMS providers, including an international provider, but quickly realised that delivery stability was not good enough. "I think a Danish supplier is necessary in the Danish market," says Allan Dam Hansen.
Onlinebooq went to market to find a Danish SMS provider with direct connections to the Danish telecoms companies. This is one of the reasons why they now use inMobile - which both ensures high delivery reliability in Denmark and makes it possible to send SMS messages across the world.
"The other providers we tried were not bad. inMobile just delivers a better platform at a great price. It's as simple as that."
- Allan Dam Hansen, Founder and CEO of Onlinebooq.dk
Result: SMS as the backbone of your business
With inMobile as their SMS partner, Onlinebooq got exactly what their business needed: a stable and reliable solution that ensures all messages arrive on time.
SMS is the backbone of Onlinebooq's platform - and for their customers, this means that every booking can be supported by an efficient communication flow: receipts, reminders, follow-ups and notifications. This results in fewer no-shows, better customer service and a more professional experience.
Onlinebooq customers mainly work with three SMS messages in connection with their business. with an appointment: Receipt, reminder and follow-up. In addition, Onlinebooq also sees their platform being used for 2FA, newsletters, service messages and SMS notifications, for example when the customer has a new appointment in the calendar. All of which inMobile supports.
"The most important thing for our customers is usually reminders. After all, a missed deal is missed revenue. That's why SMS delivery reliability is also very important to us. And inMobile just delivers."
- Allan Dam Hansen, Founder and CEO of Onlinebooq.dk
At the same time, the high quality of delivery makes a difference across markets. Onlinebooq has users in several countries, and stable SMS delivery - also internationally - is an important factor for their system to grow with their customers.
The future of SMS: Focus on simplicity
At Onlinebooq they believe in simplicity. That's why they usually encourage their customers to keep communication via SMS short and sweet. When a customer receives a booking receipt, reminder or follow-up, the message should be easy to understand and act on.
This approach creates peace of mind and value for both businesses and their customers - and emphasises why SMS is the ideal channel for the booking system: simple, direct and reliable communication directly to the end user.
"Follow-up appointments and SMS newsletters result in more sales for our customers. I can see that as soon as they send an SMS, the appointments pop up in their calendar - and then after a few hours, it dies down again. So it's definitely the SMS that works."
- Allan Dam Hansen, Founder and CEO of Onlinebooq.dk
For Onlinebooq, SMS is not just a feature - it's part of the backbone of their business. With inMobile as their SMS partner, they have the stability, reliability and ease of use that their platform requires to handle thousands of appointments seamlessly every day.
At inMobile, we look forward to continuing the good cooperation and helping to ensure that Onlinebooq's customers can always rely on their messages arriving on time.