Anne Brauner increases revenue and builds brand awareness with an effective SMS marketing strategy

About Anne Brauner

Anne Brauner creates beautiful Danish-designed jewellery, with a focus on exceptional quality. The team is driven by the desire to make customers happy.

Anne’s love of detail underpins her jewellery designs. Her creativity and extensive knowledge of design mean you will always find distinctive pieces made with care at Anne Brauner.

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Sales up by 300%: Anne Brauner’s simple, effective SMS strategy

Yes, it’s true. Anne Brauner has used SMS as part of its marketing mix since May 2021 and now finds that a single SMS message can boost sales by as much as 300%.

"SMS works incredibly well with our loyal customers. If people like your business, SMS is the perfect channel!"

They say that their loyal and returning customers are particularly excited about receiving and responding to SMS campaigns from the company.

The example above shows the type of SMS message Anne Brauner might send. Campaigns like this are among those that significantly increase its direct sales.

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How Anne Brauner uses SMS marketing to drive results

Anne Brauner is a relatively new company, founded in 2021. Its traditional online campaigns performed well from the start, but the team soon saw an opportunity to try something new with SMS and take its marketing campaigns to the next level.

SMS has an average open rate of 98%, with messages typically opened within three minutes of receipt. Those were figures Anne Brauner wanted to benefit from.

That is why Anne Brauner opened an inMobile account in spring 2021 and soon knew it had made the right choice. Two years later, its SMS list had grown to nearly 8,000 subscribers, alongside 1,300 members of its SMS customer club.

They usually send at least one SMS campaign a week to contacts who have opted in to receive SMS marketing.

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Explosive sales and increased brand awareness with targeted SMS messages

Anne Brauner added SMS to its marketing mix to increase sales and build brand awareness among its target audience. It now does this with a mix of 90% special offers and 10% brand stories and jewellery news.

Anne Brauner attributes much of its SMS marketing success to the consistent relevance of its campaigns. It sends an SMS message only when it believes it will offer customers something of value – often a great deal available for a limited time.

"Today, SMS is a core part of our marketing mix and one of our top three drivers of direct revenue."

Anne Brauner also uses Shopify to manage its online shop and sales, so it matters that its SMS system works with Shopify. For example, inMobile’s direct Shopify integration makes it easy to collect SMS marketing opt-ins at checkout.

Today, Anne Brauner mainly uses SMS for one-off campaigns. In time, the company may also expand its SMS strategy to include automation.