Anne Brauner increases revenue and builds brand awareness with an effective SMS marketing strategy
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About Anne Brauner
At Anne Brauner, you will find beautiful Danish-designed jewellery. They focus on jewellery of the highest quality and are internally driven by happy and satisfied customers.
The jewellery design is rooted in Anne's love of detail. Her creative mind combined with her vast knowledge of design principles means you'll always find unique jewellery created with care at Anne Brauner.
A 300% boost in sales: Anne Brauner achieves this with a simple and effective SMS strategy
Yes, that's a good one. Anne Brauner has been using SMS as part of their marketing mix since May 2021, and today they know that a single SMS can boost their sales by up to 300%.
"SMS is insanely strong among our loyal customers. If people like your business, SMS is the perfect channel!"
They say that their loyal and returning customers are particularly excited about receiving and responding to SMS campaigns from the company.
The example above is one of the types of SMS messages Anne Brauner might send out. And it is this type of SMS campaign, among others, that significantly increases their direct sales.
How Anne Brauner uses SMS marketing to drive results
Anne Brauner is a relatively new company that launched in 2021. They had a good response to classic online campaigns from the start, but quickly realised that the SMS channel could be an opportunity to try something new and take their marketing campaigns to the next level.
SMS has an average open rate of 98% and messages are typically opened within the first 3 minutes of receipt. These are results they wanted to experience for themselves!
That's why they created an account with inMobile in the spring of 2021 and soon after, they knew it was the right choice. Two years later, their SMS list had grown to almost 8,000 followers and they also had 1,300 members of their SMS customer club.
"It's no secret that our frequency is high. We like to send out several SMS messages a week and our customers love it!
Every time we send an SMS, we know that we need to call in extra staff before we even send it. If we didn't, we wouldn't be able to handle the thousands of incoming orders. It's so wild!"
Kåre G. Madsen, CEO of Anne Brauner
They usually send at least one SMS campaign to their SMS prospects every week.
Explosive sales and increased brand awareness with targeted SMS messages
Anne Brauner chose to implement the SMS channel into their marketing mix with the goal of increasing sales and improving brand awareness among their target audience. Today, they achieve this by sending a mix of 90% deals and 10% brand stories and jewellery news.
In their own words, their SMS marketing success is largely due to the fact that their campaigns are always relevant. They only send an SMS message to their customers when they are confident that it's valuable to them. This will often be a great offer that is only valid for a short, limited period of time.
"Today, SMS is an integral part of our marketing mixand a top-3 driver of direct revenue."
Anne Brauner uses the popular platform Shopify to keep track of their webshop and sales. Therefore, it is important for them that their SMS system can talk to Shopify. For example, they use inMobile's direct Shopify integration to easily collect permissions at check-out.
"I'm happy to have learned about inMobile. Our customers can't get enough of our great SMS offers, and inMobile has the best support. They are just great at helping with any challenge that may arise."
Kåre G. Madsen, CEO of Anne Brauner
Today, Anne Brauner mainly uses SMS to send one-off campaigns, but in the long term, they intend to implement a broader SMS strategy, where automation comes into play.