Sanadent halves the amount of lost leads using inMobile's SMS solution
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About Sanadent
Sanadent Tandlægerne, with dental clinics in Frederiksberg and Holbæk, is run by a passionate team that prioritises high professional quality, painless treatment, and patient care.
But a busy dental clinic constantly needs new patients to grow, which is where SMS comes in as an effective solution. Bo Bache, the partner in the clinics responsible for administration and marketing, shares their journey with inMobile.
"I have a background in the IT industry, where you are constantly working to optimise processes. We tested SMS marketing for the first time about seven years ago and quickly realised that it could make a big difference for us," says Bo Bache.
Unknown number was a problem
In the past, Sanadent found that a large proportion of their leads did not respond to calls when they rang. This resulted in wasted effort and a huge loss of potential patients.
"When we called from a number that leads didn't recognise, our calls were often ignored. Many thought it was spam. As a result, we wasted many calls and our success rate was low"
Bo Bache, Partner at Sanadent
That's why Sanadent started using inMobile to send a preparatory SMS to leads within minutes of them signing up via their Facebook ads.
"With a simple message like: 'You have signed up and we will call you from this number shortly', we quickly realised that we could break through to patients," says Bo.
SMS strengthens patient contact
By combining Facebook advertising and SMS, Sanadent significantly strengthened contact with their leads:
1) Pre-call SMS preparation: After the SMS integration, the percentage of leads that didn't pick up the phone dropped from 47% to 26%.
"We get a lot more leads that turn into patients with us - that's a huge improvement," emphasises Bo Bache.
2) Follow-up SMS to leads: Leads that did not respond to three call attempts were previously abandoned. Today, Sanadent sends a final follow-up SMS, which results in a higher response rate.
"This approach ensures that we capture more patients and reduce the number of lost leads," says Bo.
Effect on everyday life
In addition to improving lead conversion, SMS marketing has created a calmer and more streamlined workflow for the team at Sanadent.
"For me, SMS marketing via inMobile is like a well-oiled machine. I don't have to worry about operation or breakdowns - it always works and it gives me peace of mind"
Bo Bache, Partner at Sanadent
For him and his team, working with inMobile has not only been about efficient technology, but also about service: "The people at inMobile are friendly and helpful. There are never any hidden costs, and we feel well treated," says Bo.
Future opportunities
Sanadent is already expanding their use of SMS. From creative campaigns like "White Friday," where you can sign up for a great deal on a dental check-up, to ad hoc needs when an idea arises, SMS is part of the clinic's future strategy.
Sanadent's journey is proof that even simple actions can have a big impact, especially when implemented strategically. With inMobile as a partner, the clinic has reduced wasted leads and costs and strengthened patient contact, allowing it to focus on what it does best: delivering high-quality, attentive dental care.