Customer clubs are something most people have heard of. Many even want one for themselves so they can upsell and reward loyal customers. However, most people don't know how to get started. This may be because it seems confusing, technical, expensive and cumbersome.
We want to change this perception as we see great potential in implementing a customer club in your store. That's why we've developed a brand new concept: an SMS customer club. The reason why SMS works so well is that most people today consider the mobile phone to be their most personal device. You carry it with you everywhere and the SMS is read - usually within a short time. This puts you directly in the pocket of your customers.
Customer networking, effective marketing and upselling
By getting your own customer club, you can build a network of customers where you can easily, personally and effectively market your store. If you already have mobile numbers registered for your customers, they can easily be transferred to our system. You already have the foundation for successful communication.
It's a fact that customers want to be valued and pampered. The more you give of yourself and the more benefits you offer, the more loyal customers you will have. Happy customers will result in additional sales and more visitors as your customers will share their positive experiences with others.
How do you get started?
A customer club doesn't have to be technical or expensive. It should be easy to get started and you should be supported throughout the process to ensure your success. That's why we set everything up for you. We register you, help you get started and provide ongoing advice on SMS design and marketing. Right now we're even offering a free trial so you can see what a difference an SMS customer club makes for your store.
Target and personalise your SMS messages
We have extensive experience in running customer clubs and we have the following ideas for what you can write in your SMS messages:
- Send relevant news about your products.
- Inform about the great offers you have in store.
- Send discount codes, e.g. 10% off everything when presenting this text message.
- Invite your customers to VIP nights and pre-sales.
The most important thing is that you spend time designing the SMS campaign and thinking through the content. It needs to be relevant to customers and give them a sense of appreciation. A lack of creativity or dedication can result in customers feeling irrelevant and not visiting your store again. Be targeted, personalised and inspiring in every SMS. During holidays, special occasions or whenever you think it's appropriate, it's especially relevant to send customers an SMS. For example.
"Hi Ida. Are you ready for Valentine's Day? If not, drop by the store. For the next two days, we'll give you 15% off all underwear when you show this text message. We look forward to seeing you. Greetings Helle from Underwear"
