95% of Truestory's customers prefer SMS

About Truestory

At Truestory, they pursue real, authentic and meaningful stories. They call themselves an experience platform because that is exactly what they are. Since 2021, they have created thousands of experiences for people in Denmark.

At Truestory.dk, you can buy access to 600+ experiences throughout Scandinavia. It's a platform you can go to whenever you need or want to share an experience with those you care about.

At inMobile, we are proud to be part of their vision.

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Truestory tested the theory that customers prefer SMS

Truestory and inMobile have worked together since 2018. At the time, Truestory owner Lasse Kjær wanted to test the following theory: “Customers prefer SMS to email.”

He based this theory on the following observations:

#1 SMS is more personal than email

SMS is a more personal form of communication than email. In the recipient’s SMS inbox, you do not compete for attention with newsletters, phishing scams and similar content in the same way. Instead, your message lands directly in the recipient’s pocket – away from all the other noise.

#2 People check SMS messages faster than email

Lasse assumed that most people check new SMS messages faster than they check new emails.

#3 SMS bypasses spam filters

With the right SMS gateway, you can be fairly confident that your SMS message will be delivered. Emails can mistakenly be caught by spam filters, meaning the recipient may not see your email at all.

#4 Everyone carries their mobile phone

You carry your mobile phone with the numbers of family, friends and acquaintances. You do not necessarily have their email addresses.

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The theory was confirmed

Following Truestory’s collaboration with inMobile, the data confirmed Lasse’s theory.

95% of Truestory customers actually prefer using SMS to receiving emails.