95% of Truestory's customers prefer SMS

About Truestory

At Truestory, they chase real, authentic, and good stories. They call themselves an experience platform because that's exactly what they are. Since 2021, they have created thousands of experiences for Danes.

At Truestory.dk, you can buy access to 600+ experiences throughout Scandinavia. It's a platform you can go to whenever you need or want to share an experience with those you care about.

At inMobile, we are proud to be part of their vision.

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Truestory had a thesis about SMS

Truestory and inMobile have collaborated since 2018. Back then, Truestory owner Lasse Kjær wanted to test the following thesis: "Customers prefer SMS over email".

He justified the thesis with the following statement:

#1 SMS is more personal than email

SMS is a more personal form of communication than email. In the recipient's SMS inbox, you don't compete for attention in the same way with newsletters, phishing scams, and the like. Instead, you land directly in the recipient's pocket - bypassing all the noise.

#2 People check their SMS faster than email

Lasse assumed that most people check new SMS messages faster than they check new emails.

#3 SMS bypasses spam filters

With the right SMS gateway, you can be pretty sure that your SMS message will arrive where intended. With emails, you can hit spam filters by mistake and risk the recipient not seeing your email at all.

#4 Everyone has their mobiles on them

You have your mobile phone on you with phone numbers of family, friends and acquaintances. You don't necessarily have that with email addresses.

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The conclusion was a confirmed thesis

After Truestory's collaboration with inMobile, the gathered data has confirmed Lasse's thesis.

95% of Truestory customers actually prefer using SMS to receiving emails.