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Ackermann & inMobile create better results together

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Image of two men sitting at a computer.

Industry:

Media & creative agencies

Products used:

Klaviyo integration
Zapier integration

Headquarters:

Copenhagen, Denmark

Website:

Ackermann.dkhttps://www.ackermann.dk/

About Ackermann

Ackermann is a pure email marketing agency. The company was founded by Casper Ackermann in 2016 with the goal of helping Danish companies get more value out of their email marketing - including permission marketing.

Back in 2016, Ackermann was just Casper and his computer, but a lot has happened since then. Today, the company employs 20+ colleagues who all share a passion for advising on, implementing, and running email marketing and automation strategies.

It's no coincidence that Casper chose to focus his entire business on email marketing. There was something very specific that caught his interest in this field - the opportunity to work with data.

"At Ackermann, we needed a trustworthy partner for SMS marketing. We chose inMobile because they have created an SMS gateway that is intuitive and easy to use, and because the collaboration is always straightforward and based on trust."

Casper Ackermann, Founder and Managing Partner at Ackermann

In email and SMS marketing, it is possible to work with very specific data and triggers to ensure that each individual receives relevant marketing.

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SMS and email are strategic partners

Some companies work with SMS marketing, others with email marketing, and a third group uses both channels in their marketing mix.

Implementing multiple channels in your marketing mix can actually be a great idea. Different channels have the potential to reach different audiences and some channels are best suited for certain types of messages.

SMS and email are excellent examples of this. The SMS channel has an incredibly high open and click-through rate, and messages are often read within minutes of receipt. This makes SMS an ideal channel for sending important or time-sensitive messages. Conversely, email offers the opportunity to work more creatively with layout and text and is therefore ideal for more in-depth and visual information.

What the two channels have in common, however, is that they both fall under the umbrella of Permission Marketing

💡 Permission marketing refers to the types of marketing activities where the company only communicates to and with recipients who have given permission or requested to receive communication from the company.

Strategic collaboration between SMS and email

SMS and email have their strengths and weaknesses, but they both require initial permission from the consumer. That's why they complement each other so well and, in our opinion, should be considered in every company's marketing mix.

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How Ackermann and inMobile work together

Ackermann often have email marketing customers who want to expand their permission marketing mix with SMS marketing. For this, Ackermann needs a trustworthy SMS gateway and a partner that can form the foundation of its customers' SMS strategy.

So Ackermann reached out to inMobile, and so the collaboration started back in 2018.

As part of our collaboration, inMobile and Ackermann have organised webinars together. In the webinar below, Søren Guldager, founder of inMobile, and Casper Ackermann, Managing Partner at Ackermann, explain how SMS and email marketing work effectively together to optimise returns.

Efficient collaboration between SMS and email

At Ackermann, they are now able to offer their customers a preferential agreement with inMobile, which allows them to implement SMS marketing in the companies' marketing mix quickly and easily at a favourable price.

"Time-to-market is incredibly fast at inMobile. That's why they are our preferred partner for SMS marketing. When one of our customers decides they want to use SMS marketing, the time until they have an SMS account set up is short and easy."

Casper Ackermann, Founder and Managing Partner at Ackermann

At Ackermann, they help customers create strategic interaction between email marketing and SMS marketing. Using inMobile's platform and SMS integrations, it's easy to make the two channels work together effectively.

Conversely, we have customers at inMobile who may want to see better results in their email marketing setup. In such cases, inMobile recommends Ackermann, which is undeniably one of Denmark's best email marketing agencies.

Want to know more about how Ackermann works with email marketing? Watch their masterclass: Email marketing for webshops (PST. Fast-forward to 1:09 in the video to see how Frederik Bagger uses SMS marketing alongside their email strategy).