Do you need to drive traffic to both online and physical stores? Then you're probably always on the lookout for tools to help you get your customers to shop online and offline.
The path to purchase is on mobile
Mobile is the go-to channel for research and inspiration before a customer makes a purchase.
- 37% use social media to seek inspiration before making a purchase.
- 34% get inspiration online (especially from brand websites) before buying offline.
Today, consumers expect digital experiences that get them into physical stores. So why not use SMS to give them good reasons to shop with you.
Focus on CPaaS
SMS and other messaging apps are not to be overlooked and are channels your customers are likely already using. CPaaS (communication platform as a service) platforms such as SMS can make a big difference when it comes to turning visitors into loyal customers.
Think about:
- 91% are more likely to buy from brands that are personalised and relevant in their communication(Accenture).
- 72% of customers will only engage with communications that are personalised (SmarterHQ).
Create synergy between online and offline with SMS
SMS marketing: Add SMS to your marketing mix and secure relationships and traffic to your brand. For example, send time-limited discount codes that can be redeemed both online and offline.
SMS customer surveys: After a customer has shopped in a physical store, it makes sense to send an SMS with a link to a customer survey and by completing the survey, the customer automatically receives an SMS with a unique discount code for their next online or offline purchase.
We have built a platform that makes it possible to market your brand with SMS, ensuring both online and offline traffic.
