Are you a charitable organisation currently running a fundraiser or thinking about starting one? Then the tips below can improve your success rate. Simply starting a collection is not always enough. You also need to motivate people to donate, which can be an art in an age where there are so many charitable causes.
#1 Be specific
Your message is important - no doubt. But how do you convey this in a short, concise and concrete way? Recipients should be able to understand the intent in seconds. Therefore, there should be no unnecessary text. Consider referring to your website for more information so that the SMS message only contains the most important information. Now is the time to get recipients to donate to your organisation.
#2 Promote your fundraiser
There's no getting around fundraising marketing. The more people you reach, the better, and marketing doesn't have to be in the form of expensive initiatives. Often funds are limited, so it's all about thinking outside the box. Consider using social media for this purpose. Maybe you have a Facebook page from which you can sponsor posts and reach your target audience? Or maybe Twitter, Instagram or other social media are relevant? The possibilities are endless. You can also contact journalists for interviews or ally with bloggers who can spread the word about the collection. As long as your message is newsworthy, there's a good chance others will help.
#3 Speak directly to your audience
Following on from the above, it's important to identify your target audience. While you may want to reach everyone, there is always a target group to whom the message is particularly appealing. Brainstorm and try to craft your message that speaks directly to your audience. Preferably in the same language, genre and content that the target group uses.
#4 Make it easy and manageable to donate
Charitable organisations put a lot of effort into crafting an effective message and marketing themselves. But what good is it if the donation process is long and arduous? In the worst case, this can result in the recipient dropping out of the process. Consider whether you should use SMS donations in your organisation. Payment via SMS is simple for both you and the recipient and can easily be communicated in marketing campaigns. The great thing is that the money is deducted directly from the mobile user's phone bill, so all you have to do is encourage the recipient to take out their phone. We offer SMS donations via an easy-to-use online system.
#5 Stand out and be honest
The more honest you are, the better. Don't exaggerate the truth. Describe reality as it is and let people relate to it. Imagine telling your readers a story that they cannot, or should not, put down. In addition, you should stand out from all other advertising initiatives that bombard recipients every day. Maybe it's necessary to take a completely different path than the majority do? If you are unsure how, we are ready to advise you on +45 88 33 66 99 Monday to Friday between 08-16.
